When does it start and how can you find the best deals?

The first Prime Day took place on July 15 2015, the anniversary of the founding of the company by chief executive Jeff Bezos. 

What is Amazon Prime Day? 

Prime Day is a flash sales event held by American online retail giants Amazon. To participate, users must be signed up to Amazon Prime, the £79-a-year subscription service that gives users access to free, unlimited one-day delivery on many items, as well as Amazon Prime Video, Prime Music, Prime Reading and early access to deals. 

How does Amazon Prime Day work?

If you’re not yet a member, click here for a free 30-day trial (for students, the trial period is six months). 

Typically, there are two types of deals:

  1. Those that last all day – or for the full 36 hours.
  2. Lightning deals, which are activated at a particular time and only last until the stock of that particular product has run out. 

You’ll have to be on the ball, though – new deals are released as often as every five minutes and many sell out extremely quickly. 

What deals can we expect? 

While the vast majority of discounts will only be announced from 12pm on Monday, Amazon have released information on a few discounts ahead of time. When Prime Day starts, the following offers will be available: 

  • The Kindle Paperwhite will cost just £74.99, down from £109. 
  • The Fire 7 Kids Edition tablet can be yours for £59.99, normal price £99.99.
  • £40 off the Fire HD 8 Kids Edition Tablet, which will be available for £89.99, down from £129.99. 
  • There will also be 30 per cent off Sony and Canon cameras and LG, Sony and Toshiba TVs. 
  • Click here to see the best deals currently available. 

Are deals only available in the UK?

No. In 2017, Prime Day took place in 13 countries: the US, UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. As the sales event is a huge success for the e-tailer, there may well be more in 2018. 

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